Anna Gorodetskaya

Developed and implemented the festival's complete digital communications infrastructure from scratch, encompassing all digital channels and media partnerships over 5 years.

Orchestrated end-to-end content campaigns, from pre-launch promotion to daily live coverage of 50+ screenings and post-event reporting, achieving sold-out events.

Generated viral reach and significant press pickup by curating highly shareable Instagram stories and live posts from award ceremonies, widely reshared by winners and media.

Achieved full-house screenings for niche documentaries by designing targeted content campaigns for specific communities (e.g., Jewish, queer, student).

Managed digital promotion for major film premieres (e.g., Golda, Jojo Rabbit) and numerous independent films across Instagram, Telegram, YouTube, and Facebook.

Influencer marketing: led 5–10 creator-led special projects (ambassador takeovers, backstage coverage); sourced and briefed film critics and culture creators; launched UGC review drives (attendee short reviews and recap reels), set up co-promo deliverables, tracking links, and rights/consent workflows.

Crafted brand messaging aligned with the school’s mission to educate professionals in generative art, AV performance, VJing, interactive installations, and real-time data visualization.

Collaborated with educators and artists to promote flagship 20+ week learning paths and short intensive courses

Led content creation for web, email campaigns, and social platforms to engage a global creative audience

Researched target markets and designed user-centric communication strategies to increase course visibility and international enrollment

Influencer marketing: recruited guest instructors with influencer profiles (YouTube/Twitch/Instagram creators) and owned the full publicity stack—outreach and negotiations, co-branded announcements, trailers and snippets, cross-posting calendars, affiliate/UTM setup, AMA/live sessions, and testimonial/UGC pipelines.

Co-created Merchism.ru, a platform enabling human rights NGOs to design and sell merchandise for cause promotion and fundraising.

Developed comprehensive branding and digital presence strategies, securing support from Free Press for Western Europe.

Successfully originated from a Trusbox initiative, with 80% of customers donating to a domestic violence prevention fund, demonstrating strong social impact.

Designed and executed over 50 successful SMM strategies and high-impact digital campaigns for major brands including Venus, McDonald's, and Cirque du Soleil.

Developed HR-branding strategies for global firms such as McKinsey & Company, Unilever, and PwC, enhancing employer brand presence.

Delivered consulting on targeted advertising, branding, and platform growth, expanding expertise to include AI-driven tools and prompt engineering applications since 2023.

Specialized in comprehensive content strategy, campaign planning, and creative direction, driving significant digital presence and engagement for clients.

Contributed to cutting-edge interdisciplinary projects focused on the integration of AI and immersive media technologies.

Led engaging sessions on prompt engineering for ChatGPT and creative storytelling, enhancing team capabilities in AI-driven content generation.

Provided strategic insights into leveraging extended reality (XR) for innovative digital experiences and content development.

Co-led the 'Across Technology to Art' AR project with LG Signature, winning 'Best Campaign' at AWE 2022.

Coordinated cross-continental teams for virtual exhibitions and branded storytelling, delivering over 10 digital content projects with augmented reality for platforms and cultural institutions.

Designed and implemented a unique multimedia storytelling pipeline using AR technology, applied in more than 30 realized projects.

Released over 10 commercial AR content units, totaling more than 150 minutes of immersive media, significantly expanding client offerings and engagement.

Successfully launched a new digital magazine for the Jewish community in Russia, establishing a modern, relevant, and inclusive editorial tone.

Developed innovative editorial formats, conducted key interviews, and forged strategic partnerships to expand the magazine's reach.

Led the visual direction in collaboration with the design team, ensuring a cohesive and engaging aesthetic for all content.

Launched Trusbox.ru, establishing Russia’s first indie lingerie subscription brand with a unique feminist aesthetic and brand identity.

Directed successful seasonal campaigns, driving brand visibility and customer engagement through compelling storytelling and creative direction.

Managed all e-commerce operations, from platform setup and content management to order fulfillment and customer service.

Influencer marketing / manager function: built the brand’s creator & ambassador program (seeding boxes, gifting, collabs); acted as Influencer Manager—sourcing and contracting creators, briefing and approvals, content calendars, performance tracking, and “try & review” series with fashion/lifestyle bloggers.

Defined and established the comprehensive digital strategy and marketing infrastructure for the international multimedia art project DAU.

Identified key target audiences, selected optimal digital tools, and prototyped innovative engagement formats, including interactive passes used in the Paris premiere.

Developed foundational strategies to enhance global audience reach and participation for a large-scale art initiative.